About us


Innovating Beauty, Health, and Home for a Better Tomorrow

Welcome to Softhills Group, a leading global e-commerce and technology company with operations across Nigeria, USA, UK, Canada, Ghana, Kenya, Tanzania, Uganda, and Zambia. We are dedicated to revolutionizing how brands connect with consumers worldwide through our innovative approach and diverse portfolio.

Our Expertise
Softhills Group is powered by a diverse team of experts with years of experience in e-commerce and distribution. Our team is dedicated to building and scaling brands, leveraging our deep industry knowledge and innovative strategies to ensure success in the competitive global market.
Our vision is to create and grow category-leading brands on a global scale. We are committed to digital transformation, innovation, and excellence in everything we do, striving to make a positive impact on our customers, partners, and communities.
At Softhills Group, our mission is to empower lives through innovation, excellence, and a relentless commitment to quality. We strive to build and scale brands that enhance the beauty, health, security, and lifestyle of our global customers.

Through our diverse portfolio of products and solutions, we aim to create meaningful connections and deliver exceptional value to our consumers, partners, and communities.

By leveraging our expertise in e-commerce and distribution, we are dedicated to transforming the way people experience and interact with our brands, making everyday life better and more fulfilling.

Our Business Divisions

Beauty and Skincare: Softhills Group offers a comprehensive range of beauty and skincare products designed to meet the diverse needs of our global customer base. Our commitment to quality and excellence ensures that we deliver only the best products to enhance your natural beauty.

Health and Wellness: We prioritize your health and well-being by providing top-quality wellness products. Our offerings are designed to support a healthy lifestyle and improve overall wellness, helping you to feel your best every day.

Sports and Fitness: At Softhills Group, we understand the importance of fitness in maintaining a healthy lifestyle. Our sports and fitness division provides a wide array of products to help you achieve your fitness goals, whether you are a beginner or a seasoned athlete.

Home Goods and Furniture: Transform your living space with our stylish and functional home goods and furniture. We offer a variety of products that blend aesthetics with practicality, ensuring your home is both beautiful and comfortable.

Home Security Tech: Your safety is our priority. Our home security tech division provides cutting-edge solutions to keep your home secure. From surveillance systems to smart locks, we offer everything you need to protect your home and loved ones.

Fashion: Softhills Group brings you the latest trends in fashion. Our fashion division offers a wide range of apparel and accessories that cater to every style and occasion, ensuring you always look your best.

Founder & Head of School

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Yolanda Jenkins


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Meet the teachers

Experts in giving your children best start

Ella Stark

Lead teacher and 1-2 year olds

Harriet Bailey

Teacher: 2-3 year olds

Melinda Schiller

Teacher: 3-4 year olds

What parent say
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Ramona Altenwerth

Empowering Lives, Transforming Tomorrow